Whilst the mercury hitting record levels may be sweet music for some, for others this spells a mad dash for the nearest spot of shade. Hours spent in the sun equals profound changes in the appearance of skin, both instantly and over many years. With the risk of accelerating fine lines and wrinkles, discolouration and loss of elasticity, not to mention a painful 3-day burn with the subsequent peeling, we say it’s time to swap your sun for shade as Perricone MD exposes some hidden truths lurking behind your ‘healthy’ tan.
The unfortunate truth behind that ‘healthy golden glow’ is that any amount of tanning is a sign of dangerous exposure to UV radiation, causing damage to the skin at both the dermis and epidermis level.
Over time, all those hours enjoyed soaking up the sun accumulates, eventually resulting in the loss of elasticity, fine lines and wrinkles, discolouration and uneven tone, not to mention the overshadowing risk of skin cancer, almost all of which are easily preventable. Contrary to widespread belief, no amount of tan can protect against permanent UV damage to the skin’s DNA. In fact, a tan usually only equates to an SPF 4 providing highly inadequate protection.
At Perricone MD, we have been central to the scientific development of products designed to enhance a healthy and natural complexion, so it should come as no surprise that
we stand wholeheartedly with the belief that natural skin tone should be embraced all year round.
Dr. Perricone’s anti-oxidant, SPF formulations work parallel to the scientific research that a tan is anything but a sign of optimum health or wellbeing and to achieve a gorgeous summer complexion, Dr. Perricone recommends the following:
- Wear broad-spectrum sun protection products of at least SPF 30+, reapplying thoroughly every two hours, and directly after swimming
- Wear light protective clothing including a wide-brim hat
- Avoid spending prolonged periods in direct sunlight, especially during mid-day when the sun as at its strongest
- Seek shade
Prevent and protect against the multiple effects of sun damage whilst minimizing the signs of ageing in the Perricone MD Summer Store. The ultimate destination for a youthful, more radiant complexion.